EBC - The HUNDRED

Brief

I was briefed to design email components and templates for The Hundred (summer 2020) 'a new cricket competition that will raise the stakes and heartbeats at every ball'. As part of this project work for the ECB (English Cricket Board), Engine identified audience groups who would be interested in this new games of cricket, they created phases in the lead up to the competition and the communication framework for the The Hundred.

my role

I led the project for the email components and templates. I designed the components and variations required for the phases in the communication framework, I created templates and the specification document to provide best practice and examples in the creation of new email designs and the purpose of the components.

Client

English Cricket Board (ECB)

the team

The team consisted of myself as the sole UX, a Digital Designer, the external dev agency and the ECB client.

low and mid fidelity Wireframes

I designed the components and templates based on content that would be published on the The Hundred website, considering the pages to direct users to. Below are the low and mid-fidelity wireframes I designed, I presented these wireframes and designs back to the stakeholders.

Digital Designs + design specification

Once the wireframes were approved I worked with a Digital Designer to create the hi-fidelity designs of the components. I created a design specification document to help the developers with build which included the design specifications.

Design specification - components

Below are examples of the design specification document I created which details the purpose, variations of the components, design guidelines and templates for the different user groups.