Clyde & Co
Brief
A redesign of the Homepage and About Us pages
Client
Clyde & Co is a global law firm providing a complete service to clients in its core sectors of insurance, transport, energy, infrastructure and trade & commodities.
Challenge
A new hierarchy informed by UX best practices and data insights.
Feature video content
Include statistics on office, employees and Corporate Social Responsibility
My role
I was the Senior UX Designer on this project for 1 week. My tasks were the landscape overview, design and wireframing. Other members of the team were account managers and a digital designer
Key statistics
25% of clicks on the burger menu are for People/Search for a lawyer.
56% of clicks from the homepage are to Global Locations.
23% of clicks on the burger menu are for Careers and 7% of clicks from the homepage.
landscape overview
I conducted a competitor/comparator analysis looking at law firms and consultancies. I reviewed the content, the information hierarchy, visual design including, imagery, graphics and motion.
UX References Homepages - Consultancies
Learnings from the Landscape Overview
Surfacing that we are a trusted partner for you
Focus on Insights
Highlighting their Products/Services
We know our area of expertise
Minimalist layouts that echo the brand identity
Clean curated imagery and graphics
Dynamics look and feel to graphics
focused on insights
Minimalist layouts to echo brand identity
New components to incLUDE
Statistic component
The statistic examples provide relevant content on where the companies are adding value to their clients, and how their global company is empowered by the employees they have. Using rich content that is further detailed by body copy adds context to the numbers stated.
Lawyer search
An example is a component on Bain & Co’s homepage that helps a prospective customer find the right solution to the business needs they select.
Bain & Co and White & Case
Have a lawyer search on the homepage prominently to help the user navigate to the right person for them. On Bain & Co there is a Business Need finder to align the customer with suitable resource for them.
Elevating existing components
To elevate existing components, I identified Tags to help the user identify the category of the content and including the length of the media helps users to judge whether it’s short enough for them to engage with. Providing the date ensures that the content is fresh and relevant.
Tags included:
Category
Date
Time to read / Length of media
Authors
Media type - Article, Video, Podcast
Features include:
Save article
Quotes
TEMPLATE
These templates outline the structures for both the Homepage and About Us page, taking into account information architecture, content flow, and the potential enhancement through the introduction of new components.
COMPONENT DESIGN
STATISTICS COMPONENT
Two versions of the statistics component. Utilise statistics to elevate Clyde & Co’s value in the employees that they have and the work that they do. The body copy helps to bolster each statistic with further context.
LAWYER SEARCH COMPONENT
Utilising an easier way for users to find the right expert for them, this component can be embedded within key pages like the Homepage so the user doesn’t need to navigate through the menu
